Everyone wants to be smart with their money – and usually, when you turn to online channels for all of your shopping needs, you take the first step. How does online shopping stay cheaper than in-person shopping? Well, online shopping allows you to purchase goods directly from manufacturers and lowers the overhead of operational costs – both in labor and retail space. These savings are extended to shoppers, making e-Commerce more popular than ever. However, online marketers know plenty of ploys to still separate you from your hard-earned cash, and the quicker you learn about them, the more likely you are to start saving money in the long-run. Check out the common strategies to avoid below!
Becoming your default.
Online retailers know that it is easy for you to purchase if they offer to store your credit card number, offer a simplified mobile app, or offer a membership for cheaper or faster shipping. This website then becomes the first, and most often only, place you look for that must-buy. While there is no problem with you starting your search at a familiar site, be sure to comparison shop, too. That can save you a lot of money in the long run.
Emailing you with special deals.
If you sign up for updates from an online retailer, you can be sure that you will receive emails that tout sales and special deals only email recipients can access. But often these sales are either offered to everyone who visits the site or are not real sales at all. Cutting the price of an item by a few cents and then calling it a sale does not save you money. Again, comparison shopping before purchasing is the best approach.
Creative use of technology and design.
Online retailers use a variety of subtle techniques to get you to spend more money. These can range from using certain colors known to stimulate buying (like red and blue) to reducing load time of pages, which can hasten the buying process and move you more quickly to checkout. Many large retailers have also rolled out mobile apps that make it easy to buy on the go, when you are less likely to deliberate your choices and more prone to spontaneous shopping.
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